AKSI Online - App
CLIENT: AKSI Online / Indonesia
PROJECT ROLE: Branding / Stationery / Web App applications / Iconography
A short story about the concept used for the creation of the logo: AKSI Online.
Following the company’s core business, I have developed an identity, characterised by being: strong, outstanding and appealing, that as a whole was meant to convey both strength and reliability.
The “bold” features of the lettering, were created bearing in mind being easy to understand and read. They intend to pass on the idea of stability and soundness and, hand in hand with the blue-grey colour, to bolster the user’s visibility towards the ideas of corporate and entrepreneurship.
The round symbol created means, global and the arrow which is in the middle, next. The fact of those two above clearly pointing out ideas such as: to the next level; elevating or moving forward.
The red colour tends to lead us to a more audacious level, that not only means being part of the action but also may be associated with one of the flag’s colours and therefore with the country’s identity.
