CLIENT: RIDING AKADEMY / PT - Lisbon
PROJECT ROLE: Branding / Stationery / School concepts applications / Social Media / Website

The concept used to create the brand: Riding Akademy.

Following the company's core business, I developed an identity characterized to be: strong, appealing, striking and that as a whole conveys confidence and stability. Consequently highly differentiating from its competition.

The focus created for the initials AK, together with the developed symbol, gives a reference to the acronyms of the name of the mentor of the project that is the “soul” of the academy.

As a symbol, the horse pose, represented here identifies the brand with a singular and disciplined posture. The colours used, meet the specificity indicated by the client, and also intend to mark a presence of class and destination. Differentiating themselves from the competition in the current market.

Light grey in several applications and when possible, should be replaced by silver, thus associating the brand with a premium brand.